How To Be Your Own Powerful PR Rep, with Blair Kaplan

Are you in Vancouver on Monday, September 24th? I’ll be coming into town to talk about how to be your own Powerful PR Rep at Internet Masterminds Group Meetup. In the spirit of Social Media Week I will be talk about how to use social media as a PR tool. Here is the writeup taken from the Meetup event page:

Public Relations (PR) is the planned effort to influence public opinion through responsible action, supported by two-way communication. PR is the art of managing the movement of information from a company to the public.

Blair Kaplan is a young and successful entrepreneur as well as a connected Public Relations and Social Media expert based in Vancouver, BC. Her public relations and social media journey started in 2006 when she got Facebook and since then has learned from some of the best in the industry.

She educates and implements strategies on Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram and WordPress along with traditional PR methods. Social media is just one part of the marketing puzzle and it all starts with education!

In this presentation you will learn:

  • What you should have in your PR Tool Kit (that you can create yourself)
  • Secrets to a successful social media campaign
  • Tips on getting earned media exposure
  • The art of leveraging
  • How to do all of the above without spending a lot of (or any) money!

Blair has been involved in the start-up of successful companies such asLiving Free Canada, Blair Kaplan Communications and the nationwide television shows, The Big Picture and West Coast Escapes. She will be showing you how she was able to launch all of these PR campaigns with no budget.

She has successfully launched many brands using her unique marketing and public relations skills, social media expertise and alternative and creative means to stand out from the rest of the industry. Most recently she was the Online Marketing Coordinator for the theatrical release of Back to the Sea presented by Industry Works. She also acts as the publicist for female Olympic/Pro Boxer, Jaime Ward, and Astone Fitness and branded a hybrid sailing club that is the first of its kind. She has represented musician, Colin Arthur Wiebe and was responsible for Fletcher Leisure Group’s (Sunice and AUR Golf) journey onto social media. Blair also enjoys camping and yoga, which help spark her creativity.

More information can be found at or

Blair Kaplan


Internet Masterminds Group

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies.

– 1633 West 2nd, Vancouver, B.C.

– Alta Moda Hair (side entrance)

– Between Fir St & Pine St near Granville Island

– 7-9pm every Monday (except Holidays)

– Free parking at back

Time 7:00-9:00 PM

Meetups: $5

Donations are reinvested back to group.

I hope to see you there. The address is 1633 West 2nd, Vancouver, B.C. Alta Moda Hair (side entrance) Between Fir St & Pine St near Granville Island 7-9pm every Monday (except Holidays) Free parking at back.


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