There is always a list of what you should or should not do with everything in life. Being a “Social Media Expert” (it just sounds so cheesy) I have a few suggestions of what not to do (“say”) on social media….especially if you are using it as a business tool. This list is inspired by recent events that I have witnessed:
DON’T:
Cuss: Swearing is trashy and it will be hard for people to take you seriously.
Fight: If a customer is providing you constructive feedback, acknowledge them and take the conversation offline (private message them and get their contact info or provide yours).
Spam: People are following you so they can build a relationship with your brand. If you spam them you will loose their business. If you don’t’ know what SPAM is, please learn.
Lie: If you say you are somewhere but are posting pictures (in real time) that show you in another place, that looks shady. This is just an example of a lie and I’m sure you know the difference between a lie and the truth.
Ignore you followers: Social media is a place to create conversation and if people are messaging/tweeting you try your best to provide a timely response. If you ignore your followers they will not follow you.
There are many other “things” that you should not do on social media but I feel like these are some of the more important “DON’TS.” If you are unsure of your social media ethics just ask yourself “Would I say this to my grandma?” If the answer is no, think twice about that post.
Tweet me and let me know your top “DON’T!” @BlairKaplanPR
