Everyone is born with the ability to be creative. Sometimes it comes out naturally and sometimes you dig deep into your mind to find it. Maybe you own a creative juicer (do those exist?)!
Here are some tips on what helps myself be creative:
- Going to yoga
- Having a brainstorm session
- Researching what other companies are doing
- Relaxing in a bubble bath (when I am the most creative is when I shut my mind off)
- Going for a walk in nature
- Disconnecting from technology and being with my thoughts
Recently, a client of mine was planning a trip to Haiti and while there he was going to film a music video for a song he wrote. After spending time in his space, an idea came to me: He should bring a guitar with him and have the kids who sang in his song, to sign the guitar. The idea became a reality and he has decided to auction it off for charity. This was a fun, creative and interactive activity that will help my client leave a lasting impression- which will lead to great publicity!
- What is the most creative publicity idea that you have had?
