The Blog

The Creator Series: Caleigh Rykiss

CALEIGH What does August eighth, cabin six and Auntie Susan have to do with one another? The answer is that they are things that I have in common with Caleigh Rykiss. Caleigh is someone that I have known my entire life. We share family, have the same

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Kickin’ It Old School

Being a professional communicator who specializes in marketing in the digital space, people often think that I’m a “techie” or that everything I do is purely digital. This, my friends, is not true. If you are having computer issues, I can Google a solution for

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The Creator Series: Laura Zgud

LAURA If you’ve been around Pemberton for a while there’s a good chance that you either know or have heard of Laura Zgud. When I moved here six years ago I would see her around town and when I discovered The Paddle Barn is when I began

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Lessons Learned: The 2017 Edition

I was lucky because I started off 2017 on a high note. I was newly engaged and focusing on growing my business without also having a job. This meant that I was not going to be working full time for someone else and will be working

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Creating Unique Hashtags for Life Events

Using social media to connect with family and friends has never been easier. You can make Facebook events for family reunions, you can share fun articles with family members on Twitter or Facebook and you can use Instagram to document precious moments. One thing that

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A Decade of Hashtagging

Believe it or not, the “hashtag” is turning 10! On August 23, 2007, a Twitter user names Chris Messina used the first hashtag on Twitter (which was “#Barcamp”). Nowadays there are around 125 million hashtags tweeted every single day. When using a hashtag with your

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Instagram Secrets

One of the things that I love to do is to educate and social media. I spend a lot of time perfecting the art form of creative content creation (and strategy) so when I learn shareable nuggets, I love to spread my knowledge. This past

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My Takeover of The Big Idea

At the end of 2016 I was given the opportunity to take over the Whistler Chamber’s column, The Big Idea, in Whistler’s local newspaper, the Question. I was tasked with writing 6 articles. It was a cool opportunity and my job was to connect with

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What to Do If You Come Across an Internet Troll

As a young child, I had a few collections including Pogs, Beanie Babies, stickers and Troll Dolls. Until recently I thought a troll was either a cute little toy with a gem for a bellybutton and colourful hair that defies gravity or a grumpy monster

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