The Blog

Instagram Secrets

One of the things that I love to do is to educate and social media. I spend a lot of time perfecting the art form of creative content creation (and strategy) so when I learn shareable nuggets, I love to spread my knowledge. This past

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My Takeover of The Big Idea

At the end of 2016 I was given the opportunity to take over the Whistler Chamber’s column, The Big Idea, in Whistler’s local newspaper, the Question. I was tasked with writing 6 articles. It was a cool opportunity and my job was to connect with

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What to Do If You Come Across an Internet Troll

As a young child, I had a few collections including Pogs, Beanie Babies, stickers and Troll Dolls. Until recently I thought a troll was either a cute little toy with a gem for a bellybutton and colourful hair that defies gravity or a grumpy monster

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Snapchat

When Snapchat came out I set up an account but what I used it for, mostly, was sending cat pictures to my sister. Nowadays, more and more brands are hopping on the snapping bandwagon, so I revived my account and want to share with you

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How to Deal with Abusive Tweeters

One thing that is important to remember when running a Twitter account for a business is to include “tweeting hours.” This is especially important if you are an organization that has a lot of people tweeting you, complaining and engaging. This is crucial for when

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Stalking the Internet

One of the most important things that helps me stay ahead of the curve and educated on the social media and PR industry is ongoing education. Conferences can be expensive but there is an abundance of free and affordable resources out there that continuously educate

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Pedestrian Safety PSA

A project that I had the privilege of working on for Pacific Western Transportation, the parent company to PWTransit, was the creation of a Public Service Announcement which was focused on pedestrian safety. A small group of us were given this project and it involved: working with

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