Flirting with Instagram
If you have a business and use any type of social media, a platform that you should be on is Instagram. I have a big crush on this platform and I’m always flirting with it. Perhaps it’s the fact that it allows be to dabble in iPhone photography or that I can edit my pictures […]
Enhancing the Selfie
A “Selfie” is commonly known as a self-portrait photo. When taken tastefully and with a purpose, these can be great photos. It is not recommended that all of your posts on social media be selfies unless you are travelling alone, which (according to me) is the only acceptation. If you are someone who posts more than […]
#GIRLBOSS: A Review
Who remembers writing book reports? Yah, we almost all do and you know what? I loved writing them because they help me pull together my lessons and thoughts on a particular book. Well, I just finished #GIRLBOSS by Sophia Amoruso, Founder of NastyGal, and I feel inspired. #GIRLBOSS is story of how Sophia went from […]
Tweeting Live From an Event Checklist
Not everyone can make it to every event and a lot of the time, those people who couldn’t attend will have access to social media. If you are hosting any event (with a lesson, keynote speaker, a day full of speakers, etc…) you may want to explore the idea of having live social media coverage at the event. […]
The Social Media Tactical Plan
I’m a planner. I love plans. I love lists. I actually love writing everything out by hand! I do have the ability to spontaneous but most of the time, I need a plan (even if the plan is to be spontaneous). Who can relate? Regarding social media, I feel like I’ve done it all: posted […]
Earned Media: 5 Tips On How To Get It
Earned media is a common public relations term that is thrown around but businesses need to understand the importance of this term. Earned media is media coverage/publicity that is gained through promotional efforts, such as advertising. One can obtain their own earned media or they can hire a professional, like a Public Relations professional (like myself, […]
Honey, I’m Home!
As you may know, I have been very busy helping other people’s brands grow but have put my own brand on the backburner. Weird, right? It’s common for entrepreneurs in my industry to suffer from the same symptoms of “too busy to do it” but I’m back and ready to revive the blog for blairkaplan.ca. So, […]
Social Media Content Creation Workshop in Whistler
I couldn’t be more excited to lead my first Whistler workshop next Monday, February 23rd from 2-5pm at the Whistler Chamber. Why would you want to come? Well, do you have a social media tactical plan, a social media detailed content posting schedule and do you know what to say and where? Are you monitoring […]
Social Media DON’TS
There is always a list of what you should or should not do with everything in life. Being a “Social Media Expert” (it just sounds so cheesy) I have a few suggestions of what not to do (“say”) on social media….especially if you are using it as a business tool. This list is inspired by […]
Twitter Contests: An Outline
Have you ever thought about running a contest on Twitter but don’t know where to start. Here is a review of a few different types of Twitter contests. 1. Creative Answer Contest In this type of contest followers are asked to answer a question from you using a hashtag. The answers need to be as […]
